Position Summary
Why join our team?We are on a mission to be socially and culturally relevant and to develop deeper relationships with consumers (and potential consumers) by telling impactful stories and partnering with the right people and organisations to help make our stories travel and land. We are proud of our brand status and our position as one of the top companies in the world, a Forbes Worlds Best Employer and a top 5 brand on the Interbrand’s Best Brands List!
The EO Communications team is responsible for creating and managing earned media opportunities and output, which enhance the brand’s reputation and presence across the European region.
We have a critical job to manage risks affecting Samsung and supporting all business units to manage those issues. Being a part of this team means you get exposure right across the business and have to quickly understand new products, technologies and be on top of the fast moving regulation in the industry.
The PR and Events team combines earned media and influencer relations, experiences and events as well as trade shows where Samsung is an exhibitor. We work across all products, from Smartphones, TVs, Washing Machines and Vaccum Cleaners. We are present in big cultural moments like the Olympics, major blockbuster film releases, gaming, music, filmmaking and home design and connected living.
Role and Responsibilities
Your key responsibilities
The responsibility of this position is to proactively and reactively protect and enhance the brand reputation.
The objective will be to:
Lower the level of negative sentiment and increase the level of positive sentiment in earned media
You will build relationships with key European media titles to understand media trends and be ahead of potential issues
Work on proactive storytelling projects to bring brand stories to life in earned media across Europe
Working daily with 17 European markets to understand the major issues in the region and supporting those teams to manage and decide what actions to take
You will work closely with the global business teams and the regional teams to understand product developments and issues
You will craft statements and Q&As to respond to media and external partners when needed
You will be data savvy and have some experience working with PR measurement tools to monitor and measure brand reputation
What we need for this role
To be successful, you will possess the following skills and attributes:
You should have media strategy experience and understand when and what kind of response is required to deal with issues
You need deep PR expertise and a curiosity about the craft of being a public relations expert
A passion for brands, and a keen curiosity about how brands develop, their evolution and what impacts trust and reputation (positively and negatively)
You need to be a teammate, someone who can adapt to work up and down within an organisation and be willing to share success with a team
You might have agency, or in-house experience or a blend but need to demonstrate you understand the way in-house communications works and demonstrate how you will adapt to an in-house role.
Ideally you will have some understanding of consumer technology brands, mobile, entertainment and/or home appliances
Ability to understand the cultural naunces across Europe and be able to adapt your thinking to develop and implement plans accordingly
Experience working in PR (agency or in-house) is encouraged
What does success look like?
Success will be the ability to pick up and improve on exisiting processes, connect with collaborators and team members across the region
In the first 6 months you will get to understand all of Samsung’s core technologies and develop a keen understanding for the types in inbound enquiries
You will be a part of the team driving major product launches and delivering brand level campaigns across Europe
Develop thoughtful media strategies to protect and build brand trust
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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